Stay loyal, stay local: Gift ideas from around the Pajaro Valley
Looking for places to shop for loved ones this holiday season? You don’t have to rely on Amazon or other large retailers—instead, look into...
New tattoo shop breaks through city’s strict restrictions on the art
WATSONVILLE—After spending more than a decade as a tattoo artist in Silicon Valley, Pepe Nunez has returned home.
Classic Calavera Tattoo is set to open...
Ex-Driscoll’s exec sentenced to 2 years in prison for embezzlement
SAN JOSE—A former executive at an international Watsonville berry giant was sentenced Thursday to more than two years in federal prison for embezzlement, United...
Tight market, recent disasters put strain on local home buyers
SANTA CRUZ COUNTY—For the past few years, local real estate agents have seen a drastic dip in inventory of homes in Santa Cruz County....
Staff of Life market to open in East Lake Village
Staff of Life, a Santa Cruz-based natural foods store that launched nearly a half-century ago, will move into the space occupied by Super Max Discount Foods.
Sweet Earth Foods plant to close, 104 to lose jobs
MOSS LANDING—A Moss Landing company that has produced a variety of vegan foods since its inception in 2017 will close by May 6, laying...
New laundromat opens in East Lake Village
A new laundromat has opened in the East Lake Village Shopping Center.
Owner Robert Ruiz said Laundry Room features 30 driers and 35 heavy-duty washing...
Photo: Busy weekend for Boardwalk as rides reopen
Limited rides at the Santa Cruz Beach Boardwalk reopened April 1 following state public health guidelines. Boardwalk rides have been closed since March 2020...
Street Scene prepares for move
Street Scene’s last day on Main Street is Feb. 1 before it moves to downtown, making way for a major retail project at one of the city’s busiest intersections.
County closes on purchase of West Marine building
WATSONVILLE—The County of Santa Cruz announced Wednesday it has closed escrow on the purchase of the former West Marine building at 500 Westridge Drive...
Aptos takes down Watsonville in battle of the ‘Black and Blue...
At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...






















