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Watsonville
December 3, 2024

Gov. Newsom announces assistance for Covid-impacted businesses

newsom covid-19 assistance
SACRAMENTO—Gov. Gavin Newsom on Monday announced that the state will provide temporary tax relief for eligible businesses that have been impacted by Covid-19 restrictions. Under the plan, taxpayers filing less than $1 million in sales tax receive an automatic three-month income tax extension. It also...

As business expo returns, locals share optimism for 2022

Pajaro valley Business Expo
WATSONVILLE—On April 7, businesses from across the region will come together for the first time in three years at the Pajaro Valley Chamber of Commerce and Agriculture’s annual Business Expo and Job Fair. This year’s theme is “Spring Fling,” celebrating the return of not only...

Delta Charter High School at Cabrillo College STUDENT SPOTLIGHT!

Michael Jaquias can often be found strumming guitar outside of Delta High School on the Cabrillo campus. He is the unofficial greeter for his peers in the Real World Linked Learning program where students earn their high school diploma while taking classes at Cabrillo and exploring careers. Since enrolling in the Real World last fall, Michael says he has found a school “family” where teacher, Maria Hastings, both supports and challenges her students. Delta Charter High School equips students with the skills necessary to graduate from high school, go on to higher education, and contribute positively to society. You can meet Michael and the other Real World students at an information night on Tuesday, Dec. 5 at 7 p.m. on the Cabrillo Campus, building 1190. Give us a call at 477-5212 for more information or visit our website at deltaschool.org.

Pier 1 to close all stores

pier 1 imports
CAPITOLA—Pier 1 Imports announced Tuesday that it will close all 540 of its stores nationwide, sell its inventory and liquidate its assets. The sales will begin at the Capitola store as soon as the Santa Cruz County Health Department allows it to open. The company’s website...

Corralitos winery navigates pandemic, heatwave

Winemaker Alex Prikazsky says it had always been a dream of her father, Bob Prikazsky, to open a winery someday. “My folks would go tasting on the weekends,” she said. “We’d go to wine auctions together. There was always this idea in the back of...

Rancho Del Mar center continues to fill with shops

With final detail touches underway in the major overhaul of the Rancho Del Mar Shopping Center, several businesses are now open and others are on deck.

Local paint company restores iconic Pajaro Valley buildings

watsonville house
They’ve painted over 1,000 houses in Watsonville. Now the Hernandez father and sons company are on a roll, tackling a massive paint job for one of the most prominent historical homes in Watsonville, the 1901 Porter-Pista home on the corner of East Beach and...

New Watsonville shop features vintage clothing, candle making and more

TBH East lake village shopping center
After researching and running multiple pop-up venues, Eve Ayala and her wife, Teresa Madrigal, have swung open the doors to their new shop, TBH (To Be Honest). “We're locals, born and raised in Watsonville,” Ayala said. “We are second generation Mexican women. Our shop comes...

Envision Fitness & Nutrition launches youth program

Envision Fitness & Nutrition Jóvenes Sanos
WATSONVILLE—A new program has launched at Envision Fitness & Nutrition in downtown Watsonville, aiming to support youth by teaching them about health, wellness, stress management and more. Envision opened in 2020, during the height of the pandemic. They began with virtual health and fitness classes,...

Charter schools reap millions from public payroll program

paycheck protection program watsonville
WATSONVILLE—Two Watsonville area charter schools received funds through the federal Payroll Protection Program (PPP), the $660 billion initiative created to use taxpayer dollars to help keep small business and nonprofit organizations afloat. Watsonville Prep School, which received more than $1.7 million, and Ceiba College Preparatory...
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