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Watsonville
December 18, 2025

Watsonville electronic repair shop takes projects big and small

WATSONVILLE—You have probably walked or driven past the sliver of a shop on East Lake Avenue scores of times and not spotted Alltronics TV...

Farm store and cafe opens at historic Five Mile House

CORRALITOS—Late Monday morning the Five Mile House in Corralitos was bustling with activity for the first time in 12 years. Blossom’s Farmstore & Coffee Shop...

Specialty coffee shop joins Watsonville Hangar complex

WATSONVILLE—A new coffee shop has opened on Aviation Way, rounding out the Watsonville Hangar business complex that has been growing steadily the past couple...

Business briefs, Nov. 4: Annieglass opens studio to public

Business briefs, Nov. 4, 2017

City’s initial pandemic budget report brings optimism

Watsonville
WATSONVILLE—The Covid-19 pandemic has not yet been as harsh on Watsonville’s economy as predicted, but Finance Department Director Cindy Czerwin at Tuesday’s City Council...

Mello named county’s Realtor of the Year

renee mello
PAJARO VALLEY—Long-standing realtor Renee Mello was recently named Realtor of the Year for 2021 by the Santa Cruz County Association of Realtors. A broker associate...

Beach Boardwalk surviving tough times

SANTA CRUZ—The Santa Cruz Beach Boardwalk has reshuffled its offerings in hopes of dealing with the ongoing Covid-19 pandemic.  While all of their rides have...

Santa Cruz CORE to celebrate second location

Santa Cruz CORE will celebrate its grand opening in Watsonville on Saturday with music, food and a charity raffle for a year of monthly massage.

County closes on purchase of West Marine building

West Marine building
WATSONVILLE—The County of Santa Cruz announced Wednesday it has closed escrow on the purchase of the former West Marine building at 500 Westridge Drive...

Food service industry faces unprecedented labor shortage

Two weeks ago, Amelia Loftus, owner of Hidden Fortress Coffee Roasting, was on the brink of closing her cafe in Watsonville just shy of...
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Aptos takes down Watsonville in battle of the ‘Black and Blue...

At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...