Welcome sign gets major update
WATSONVILLE—New metal signs were installed Wednesday on the “Welcome to Watsonville” signboard on Main Street.
The move, headed up by the Sons of Italy, the...
Historic Mansion House vacant after New China Buffet closes
WATSONVILLE—The historic Mansion House in downtown Watsonville is searching for a new, hip tenant.
The New China Buffet permanently closed its doors at the end...
Santa Cruz Cider Co. has first soft opening
Hangar Way in Watsonville was already booming with activity by noon this Fourth of July, as Santa Cruz Cider Company held the first soft opening of its new tasting room.
Food service industry faces unprecedented labor shortage
Two weeks ago, Amelia Loftus, owner of Hidden Fortress Coffee Roasting, was on the brink of closing her cafe in Watsonville just shy of...
Santa Cruz mainstay Logos to close
Logos Books and Records, a pillar in the Santa Cruz downtown business community for more than 40 years, has announced that it will soon close.
East Lake Village hosts annual car show benefit
The sound of engines roared across East Lake Village’s parking lot Sunday morning as classic cars and trucks arrived in droves.
New pizza shop opens in historic Pajaro location
PAJARO—The tiny town of Pajaro, nestled on the most northerly corner of Monterey County, just got its first pizzeria.
Thanks to a dream of Pajaro...
Monterey Mushrooms awards $226K in scholarships
Monterey Mushrooms presented 167 children of its employees with $226,500 in scholarship awards for the 2017-18 academic year.
Envision Fitness & Nutrition launches youth program
WATSONVILLE—A new program has launched at Envision Fitness & Nutrition in downtown Watsonville, aiming to support youth by teaching them about health, wellness, stress...
Aptos takes down Watsonville in battle of the ‘Black and Blue...
At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...




















