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Watsonville
December 5, 2025

Hard cider business adapts to shelter-in-place

A single door was propped open, with a long table placed just inside of Santa Cruz Cider Company’s Apple City Tasting Room Monday afternoon.  A...

A taste of the Pajaro Valley | Brew Tour

The Pajaro Valley is best known for its agriculture but its craft brew scene is also starting to demand some attention. This short but...

Owners of La Perla in Watsonville living their ‘American dream’

La Perla del pacifico Watsonville
WATSONVILLE—It has been three decades since Gabino Torres and Anna Martinez opened a small Mexican seafood restaurant on Main Street, a business they launched...

Staff of Life closes for cleaning after employee contracts Covid-19

Staff of Life Covid-19
SANTA CRUZ—Staff of Life, a popular natural foods market in Santa Cruz for more than 50 years, announced Monday that an employee tested positive...

Regulations could pinch crab fishermen

crab season regulations
MOSS LANDING—As commercial crab fishermen prepare for the season to begin on Nov. 1, they are also grappling with a strict set of new...

Entrepreneur takes gamble on new career

The Hiccuping Dragon is a small hot dog stand nestled in Rio Del Mar Esplanade. With a beachside real estate, ocean views and a steady crowd of hungry beachgoers, Hammond couldn’t have picked a better spot for his four-month-old stand.

PV Chamber awards scholarships

PV Chamber
WATSONVILLE—The Pajaro Valley Chamber of Commerce and Agriculture recently announced the recipients of the 2020 Pajaro Valley Chamber Foundation Scholarship. Local high school students Antonio...

Wood-fired pizza restaurant opens doors in Watsonville

WATSONVILLE—A new wood-fired pizza restaurant recently opened in the East Lake Village Shopping Center. Sandwiched between the Villager bar and Carmona’s BBQ and Catering,...

Mr. Z’s Crepes & Teas opens at The Hangar

WATSONVILLE—Rocky Patel said he was largely inspired to open his new restaurant, Mr. Z’s Crepes & Teas, by his two children. “They are boba tea...

Organic produce sales up 9%, tops $2B for the quarter

Total organic fresh produce sales for the first quarter of 2021 saw a continuation of last year’s growth, increasing by 9.3% from the same...
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Aptos takes down Watsonville in battle of the ‘Black and Blue...

At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...