Photos: Staff of Life’s Watsonville location now open
Staff of Life natural food store opened its second location Tuesday, a little more than two years after announcing it would make the move...
Mello named county’s Realtor of the Year
PAJARO VALLEY—Long-standing realtor Renee Mello was recently named Realtor of the Year for 2021 by the Santa Cruz County Association of Realtors.
A broker associate...
New business to come to old Kmart building in Watsonville
A little more than two years after the former Kmart store on Freedom Boulevard closed its doors, the space will soon have a new...
City touting equity program as boon for small cannabis business owners
By Abigail Acosta, Special to the Pajaronian
WATSONVILLE—The City of Watsonville is hoping recent additions to its Cannabis Equity Program will spark a time of...
Fish Lady swims to Capitola location
The new location at 700A Bay Avenue is adjacent to the Capitola Produce Market and near Gayle’s Bakery & Rosticceria.
Rancho Del Mar center continues to fill with shops
With final detail touches underway in the major overhaul of the Rancho Del Mar Shopping Center, several businesses are now open and others are on deck.
Business Showcase returns to Aptos
Food, gadgets, cars, safety demonstrations and more will all be under one roof, and out in the parking lot, during the annual Business Showcase.
Organic produce sales up 9%, tops $2B for the quarter
Total organic fresh produce sales for the first quarter of 2021 saw a continuation of last year’s growth, increasing by 9.3% from the same...
Local designer, shop owner gives back to community
Every year Sindy Hernandez, local fashion designer and owner of Queen’s Shoes, heads up two fundraisers to support local nonprofits.
Dubbed Fashion Cares, the fundraisers...
Aptos takes down Watsonville in battle of the ‘Black and Blue...
At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...
