PHOTO: Know your local businesses
People pour into the Seascape Golf Club Wednesday afternoon for the 33rd annual Business Showcase put on by the Aptos and Capitola-Soquel Chambers of Commerce.
New electric supply store opens in Watsonville
Platt celebrated its new store on 2 Hangar Way in Watsonville with a ribbon cutting ceremony Tuesday.
Markets prep for Thanksgiving orders
SANTA CRUZ COUNTY—As Thanksgiving edges closer, the folks at Corralitos Market & Sausage Co. and Freedom Meat Lockers say now is the time to...
Event-based businesses struggle to stay afloat
WATSONVILLE—The Covid-19 pandemic has hit businesses hard, from the largest of companies to the smallest mom-and-pop shops. Rules continue to change as cases flatten...
A cafe come true
Twin sisters Jennifer DeVault and Erika Conrad made their dreams a reality earlier this year when they bought Cafe Ella from founder and previous owner Ella King.
Photo: Busy weekend for Boardwalk as rides reopen
Limited rides at the Santa Cruz Beach Boardwalk reopened April 1 following state public health guidelines. Boardwalk rides have been closed since March 2020...
City touting equity program as boon for small cannabis business owners
By Abigail Acosta, Special to the Pajaronian
WATSONVILLE—The City of Watsonville is hoping recent additions to its Cannabis Equity Program will spark a time of...
Council approves parklet pilot program
WATSONVILLE—With the Covid-19 pandemic—and the restrictions on businesses that have come with it—sticking around for the foreseeable future, the City of Watsonville is hoping...
Gottschalks building renovation going to Planning Commission
WATSONVILLE—A proposed redevelopment of the vacant Gottschalks building in the heart of downtown will come to the Watsonville Planning Commission during its Oct. 6...
Aptos takes down Watsonville in battle of the ‘Black and Blue...
At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...
