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Watsonville
December 11, 2025

First business opens in Aptos Village

Sereno Group, a commercial and residential realtor, was the first business to open its doors in the Aptos Village Project.

Hidden Fortress opens second Watsonville shop

WATSONVILLE—Hidden Fortress Coffee Roasting has opened a new branch in the Cabrillo College Watsonville Center at 318 Union St.  They started roasting coffee in 2012...

Capitola vintage boutique to close

BFF Boutique: Vintage and Repurposed Fashions in Capitola Village will be closing its doors at the end of September.

Paycheck Protection Program again under scrutiny after list of recipients released

paycheck protection program watsonville
The half-trillion-dollar loan program advertised as a lifesaver for the country’s struggling small businesses is again under fire after the Small Business Administration on...

City seeks to expand cannabis businesses

WATSONVILLE—The Watsonville City Council on Tuesday will provide direction on major proposed modifications to the City’s cannabis laws, including the possible addition of multiple...

Granite Construction celebrates 100 years

Granite Construction
WATSONVILLE—It has been one century since Granite Construction was founded,  and since then it has become a construction juggernaut, with subsidiaries throughout the U.S....

Watsonville cracks down on food trucks as officials weigh changes to rules

Watsonville food trucks
WATSONVILLE—The City of Watsonville is cracking down on unpermitted food trucks and weighing whether to rework its rules regarding the mobile food vendors in...

Staff of Life closes for cleaning after employee contracts Covid-19

Staff of Life Covid-19
SANTA CRUZ—Staff of Life, a popular natural foods market in Santa Cruz for more than 50 years, announced Monday that an employee tested positive...

New Spectrum store opens in Watsonville

WATSONVILLE—Spectrum has opened its first store in Watsonville, featuring the latest devices and accessories for Spectrum Mobile. Spectrum is a suite of communications services offered...

Watsonville Yoga offers something for everyone

When Phoenix Artemisia decided to open a yoga studio in Watsonville in 2016, no other location around the city grabbed her attention more than...
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Aptos takes down Watsonville in battle of the ‘Black and Blue...

At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...