Watsonville Farmers’ Market thrives in winter months
WATSONVILLE—The Watsonville Certified Farmers’ Market continues to offer an array of fresh fruits and vegetables, and gives back to the community every Friday in...
USDA announces increase to CalFresh benefits
WATSONVILLE—Starting on Oct. 1, anyone receiving Supplemental Nutrition Assistance Program (SNAP) benefits, known in California as CalFresh, will see a slight increase to the...
Open Farm Tours returns this weekend
SANTA CRUZ COUNTY—The annual Open Farm Tours will return this weekend—albeit in a different capacity.
Pre-registration is now required for small, socially-distanced outdoor tours at...
Adrian Gonzalez’s bid for freedom denied, case heads to jury trial
A Santa Cruz County Superior Court Judge ruled Tuesday that there is enough evidence that the man who raped and killed 8-year-old Madyson (Maddy)...
Monterey Bay Rose Society’s pruning workshops begin
CENTRAL COAST—The California cut flower industry has changed drastically in the last 30 years. Once controlling more than half of cut flower sales in...
Pioneer Organic farmers to field test new organic strawberry starts
In recognition of their research to improve organic strawberry farming systems, Organic Advocacy and Farm Fuel Inc. have been awarded a grant to study organic strawberry transplant (start) performance in Santa Cruz and Monterey counties.
Watsonville farm, biotech company receives major grant from USDA
Since 2009, Blume Industries (BI) and Whiskey Hill Farms (WHF) have jointly operated a research and development incubator in Watsonville, aiming to find regenerative...
Farm Discovery hosts annual benefit dinner at Live Earth Farm
A sweeping view of the Pajaro Valley and the Santa Cruz Mountains greeted guests to Farm Discovery’s benefit dinner Saturday evening at Live Earth Farm.
California ranches, farms take a hit
CENTRAL COAST—Pandemic-related losses to California farms, ranches and agricultural businesses will range between $5.9 billion and $8.6 billion this year, according to an economic...
California Pajarosa navigates a changing industry
Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year.
Already dealing...
Aptos takes down Watsonville in battle of the ‘Black and Blue...
At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...




















