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Watsonville
December 8, 2025

Farmers, ranchers celebrate defeat of split-roll tax measure

pandemic unemployment santa cruz county
CALIFORNIA—Crediting a unified effort by California farmers, ranchers and their organizations, California Farm Bureau Federation President Jamie Johansson thanked voters for rejecting the split-roll...

State receives funding to boost California small business exports

The California Department of Food and Agriculture (CDFA) and the Governor’s Office of Business and Economic Development (GO-Biz) have received a grant to help the state’s small businesses boost trade and exports abroad.

Tri-county dairy farms showcased in new exhibit

dairy california history
WATSONVILLE—A new exhibit at the Agricultural History Project (AHP) has been set up to give visitors a glimpse into the dairy industry in Santa...

Auction raises $2.1M at Salinas Valley Fair

With the theme “Cowboy Up and Wind Down,” the 2017 Salinas Valley Fair brought thousands of visitors to South County and featured the annual Junior Livestock Auction, which raked in $2.1 million from the sale of 950 animals.

Berry yields dip as harvest wraps up

Santa Cruz County
WATSONVILLE—California’s strawberry season is coming to a close. While sales remained strong throughout the summer, growers have seen production dip slightly. Carolyn O’Donnell, communications director...

Ag History Project looks ahead

WATSONVILLE—A buggy that once transported people along the streets of San Jose in the 1880s and ‘90s is now on display at the Agricultural...

Strawberry industry settles after hectic start to season

Strawberry season in the Pajaro Valley is in full swing, and experts are reporting that demand has steadily increased despite a difficult kickoff. As the...

Local nursery buzzing amidst pandemic, winter months

With most people staying close to home during the pandemic, looking for things to do and ways to stay safe, local nurseries have seen...

Bill bolstering wildfire protections for farmworkers advances

SACRAMENTO—A bill that would increase protections for California’s farmworkers during hazardous smoky conditions created by seasonal wildfires is making its way through the state...

PVWMA to bolster water conservation efforts

pvwma water conservation
WATSONVILLE—In December, the Pajaro Valley Water Management Agency (PVWMA) Board of Directors approved a $1.2 million water conservation program aimed at further bolstering the...
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Aptos takes down Watsonville in battle of the ‘Black and Blue...

At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...