California Pajarosa navigates a changing industry
Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year.
Already dealing...
State prioritizes farmworkers for Covid-19 vaccinations
CALIFORNIA—As California deals with a surge of Covid-19 cases, hope is in sight as the vaccine begins to be administered to healthcare workers and...
PVWMA to bolster water conservation efforts
WATSONVILLE—In December, the Pajaro Valley Water Management Agency (PVWMA) Board of Directors approved a $1.2 million water conservation program aimed at further bolstering the...
Farmworkers worked despite positive Covid-19 tests for fear of job loss, study shows
CENTRAL COAST—Many Monterey County farmworkers are going to work despite testing positive for the novel coronavirus, and some of those laborers are doing so...
Production moves forward at JSM Organics
For many farmers, the winter months are spent recovering from harvest season and getting ready to plant. Even in a Mediterranean climate like the...
Four Winds Growers sees uptick in sales during pandemic
Four Winds Growers, a fourth-generation, family-run business in Watsonville specializing in citrus trees, has seen major growth in sales since the start of the...
Farmers, ranchers celebrate defeat of split-roll tax measure
CALIFORNIA—Crediting a unified effort by California farmers, ranchers and their organizations, California Farm Bureau Federation President Jamie Johansson thanked voters for rejecting the split-roll...
CDFA seeks members for advisory committee
CALIFORNIA—The California Department of Food and Agriculture (CDFA) is currently accepting applications from stakeholders interested in serving on a Registered Service Agency (RSA) Advisory...
Apple harvest wraps up at historic Corralitos orchard
It has not been an easy harvest season for California apples. When temperatures shot up into the 100s in August and September, sparking wildfires...
Open Farm Tours returns this weekend
SANTA CRUZ COUNTY—The annual Open Farm Tours will return this weekend—albeit in a different capacity.
Pre-registration is now required for small, socially-distanced outdoor tours at...
Aptos takes down Watsonville in battle of the ‘Black and Blue...
At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...






















