USDA announces new feeding program
WASHINGTON, D.C.—U.S. Secretary of Agriculture Sonny Perdue announced March 17 a collaboration with the Baylor Collaborative on Hunger and Poverty, McLane Global, PepsiCo and...
PRHS FFA welding team wins state championship
Recently, the Paso Robles High School Future Farmers of America welding team concluded an undefeated season with its first-ever first place win at the California State FFA Agriculture Welding Championship. In addition to winning the overall championship,
California Pajarosa navigates a changing industry
Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year.
Already dealing...
Paso Robles Lavender Festival returns for ninth year
About 3,000 people with lavender shopping bags in-hand converged on the Paso Robles Downtown City Park to enjoy the Ninth Annual Paso Robles Lavender Festival, July 8, hosted by the Central Coast Lavender Growers Association and the Paso Robles Main Stree
Purple power
Turning onto Bonny Doon Road from Highway 1 north of Santa Cruz, one can expect a number of different sights and smells. Wildflowers flank the paved road at first, pushing out onto the pavement persistently. Then there are damp, cool redwood groves. After
True Leaf named Second Harvest’s top donor
In a roomful of elected officials and non-profit agencies from all corners of Santa Cruz County, Second Harvest Food Bank revealed San Juan Bautista-based...
Watsonville gears up for annual Strawberry Festival
The annual Watsonville Strawberry Festival will be held Aug. 5 and 6 downtown.
Rotary Club’s Pioneer Series kicks off
On March 29, the members of Watsonville Rotary and guests gathered at the Watsonville Elks Lodge for the first in a series of special monthly meetings.
Sharing in the harvest
Apple season has started, and Pajaro Valley apple trees are bending under the weight of the fruit.
Watsonville farm, biotech company receives major grant from USDA
Since 2009, Blume Industries (BI) and Whiskey Hill Farms (WHF) have jointly operated a research and development incubator in Watsonville, aiming to find regenerative...
Aptos takes down Watsonville in battle of the ‘Black and Blue...
At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...





















