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Watsonville
December 5, 2025

Strawberry industry settles after hectic start to season

Strawberry season in the Pajaro Valley is in full swing, and experts are reporting that demand has steadily increased despite a difficult kickoff. As the...

Berry yields dip as harvest wraps up

Santa Cruz County
WATSONVILLE—California’s strawberry season is coming to a close. While sales remained strong throughout the summer, growers have seen production dip slightly. Carolyn O’Donnell, communications director...

CCOF offers grants to farmers affected by fires

Santa Cruz County covid-19 latinx
The California Certified Organic Farmers Foundation is poised to help organic farmers recover from the unprecedented wildfires burning across the West Coast, including CCOF’s...

Salinas, Soledad celebrate National Salad Month

In celebration May as National Salad Month and in recognition of the agriculture bounty of the Central Coast, the California Welcome Center Salinas and the Soledad Visitors and Gateway Center will be giving out free samples of a variety of fruits and vege

Paso Robles farm stand to stay open until Oct. 1

San Luis Obispo 1st District Supervisor John Peschong said May 9 that the local farm stand that has been the centerpiece of a large grassroots rescue effort has been given until Oct. 1, the end of the growing season, to find a new and lawful location.

A cleaner future

Like many agricultural businesses in the Pajaro Valley, Sambrailo Packaging, the Watsonville-based packaging company that has been involved in the agricultural industry for the past 94 years, got its start in apples.

81st Annual Monterey County Fair celebrates ‘Summer of Love’

Celebrate the “Summer of Love” at the 81st Annual Monterey County Fair, Aug. 31 to Sept. 4, in Monterey, where more than 75,000 fairgoers are expected to come together for fun activities and events at the fairgrounds nestled on 22 oak-studded acres in the city.

Undocumented farmworkers focus of legislation

CALIFORNIA—Five California Congress members, including Zoe Lofgren (District 19) and Jimmy Panetta (District 20) have unveiled a House bill to provide a path to...

Conference probes climate change and farms

WATSONVILLE—Pajaro Valley’s agriculture businesses and the employees that keep them running are starting to feel the heat, literally. Rising temperatures and more frequent heat waves...

Agri-Culture now accepting applications for Jimmie Cox Memorial Scholarship

$4,000 award is for a student entering or currently attending college and majoring in agriculture.
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Aptos takes down Watsonville in battle of the ‘Black and Blue...

At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...