Business

There is now a new way to assemble your own bouquet of roses, thanks to a pick-your-own rose venue at Birdsong Orchards in Watsonville. Owner...

Work continues on a new business complex on the 1000 block of Main Street under the direction of the Santa Cruz Seaside Co. Construction...

CAPITOLA—Too many housing units. Not in line with Capitola’s “unique” feel and community. A fiscal “wash.”  These critiques and concerns—and several others—came to light at...

WATSONVILLE—The historic Derpich Building in downtown Watsonville is coming alive once again after being acquired by two sisters with a big vision.   Jennifer Santillana and...

WATSONVILLE—A new bakery that offers a dazzling and colorful line of pastries, cakes, fancy cookies, cupcakes and more has recently opened in downtown Watsonville. Ricarmi...

Four Winds Growers, a fourth-generation, family-run business in Watsonville specializing in citrus trees, has seen major growth in sales since the start of the...

WATSONVILLE—After spending more than a decade as a tattoo artist in Silicon Valley, Pepe Nunez has returned home.  Classic Calavera Tattoo is set to open...

Though they’ve reduced their square-footage from 23,000 to 3,000-square feet, owner Debbie Baker said a blend of longtime repeat customers, word of mouth and new clients continue to pay the bills and keep her showroom floor full of modern appliances and furniture.

WATSONVILLE —  For more than 30 years Nicholas Diaz spent long workdays buried in the back of televisions and other broken appliances. He was living his...

WATSONVILLE—Roaring Camp Railroads has struck a deal with Progressive Rail to provide freight services for Watsonville businesses. Santa Cruz Big Trees and Pacific Railway, a...