Christmas tree sellers optimistic despite national shortage
In the weeks leading up to Christmas, tree farms across the nation are thrust into the spotlight and sellers start their busiest time of...
Cafe Ella to be renamed ‘Strawberry Patch Cafe’
WATSONVILLE—Cafe Ella, 734 E Lake Ave., will soon be rebranding itself with a new name and design.
Owners Jennifer DeVault and Erika Conrad will rename...
Vintage houseware store opens downtown
WATSONVILLE—The historic Derpich Building in downtown Watsonville is coming alive once again after being acquired by two sisters with a big vision.
Jennifer Santillana and...
Little Trends Children’s Boutique opens Friday
WATSONVILLE—Sisters-in-law Araceli Gonzalez and Laura Espindola first had the idea to open their own business more than two years ago.
Both mothers with a passion...
Santa Cruz REI opens doors Friday
SANTA CRUZ—With a short welcoming greeting to a small crowd gathered outside Santa Cruz’s new REI store Wednesday evening, manager John Davis opened the...
Santa Cruz Veterans Alliance readies to open Watsonville dispensary
APTOS—A long line of U.S. military veterans was outside an Aptos cannabis dispensary Monday, waiting their turn for a free monthly package of marijuana.
Called...
Photo: Traffic blocks go up at Kmart property
A crew from Vacant Property Security installs one of several traffic blocks in the parking lot of the former Kmart on Freedom Boulevard.
On...
Specialty coffee shop joins Watsonville Hangar complex
WATSONVILLE—A new coffee shop has opened on Aviation Way, rounding out the Watsonville Hangar business complex that has been growing steadily the past couple...
Watsonville’s first cannabis dispensary opens Friday
WATSONVILLE—Watsonville’s first retail cannabis outlet, called The Hook, opens Friday. The 3,600-square-foot warehouse is located on a stretch of road on Hangar Way in...
County closes on purchase of West Marine building
WATSONVILLE—The County of Santa Cruz announced Wednesday it has closed escrow on the purchase of the former West Marine building at 500 Westridge Drive...
Aptos takes down Watsonville in battle of the ‘Black and Blue...
At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...
