Watsonville Prep gains approval to move into Gottschalks building
WATSONVILLE—Watsonville Prep School has found a home in downtown Watsonville.
The Watsonville Planning Commission on Tuesday approved plans to remodel a portion of the long-vacant...
Capitola vintage boutique to close
BFF Boutique: Vintage and Repurposed Fashions in Capitola Village will be closing its doors at the end of September.
New business space in East Fifth Plaza
The East Fifth Plaza has undergone a major renovation.
Farm store and cafe opens at historic Five Mile House
CORRALITOS—Late Monday morning the Five Mile House in Corralitos was bustling with activity for the first time in 12 years.
Blossom’s Farmstore & Coffee Shop...
Santa Cruz Cider Company holding grand opening Saturday
The Apple City Cider Tasting Room, located at 65 Hangar Way (next to Elkhorn Slough Brewing Co.), will officially open to the public with a special grand opening event.
California Pajarosa navigates a changing industry
Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year.
Already dealing...
Hansen downtown apartment complex moves forward
WATSONVILLE—The Watsonville Planning Commission at its first meeting of the year Monday recommended the City Council move forward with a mixed-use apartment complex in...
Council approves sale of Porter Building to PV Arts
WATSONVILLE—The Watsonville City Council at its Tuesday meeting signed off on an agreement with Pajaro Valley Arts for the sale of the historic Porter...
Cooper family buys two dealerships
WATSONVILLE—The family that owns Chevrolet Watsonville has purchased two new neighboring dealerships, giving it the lion’s share of the sales on Auto Center Drive.
The...
New hardware store coming to Capitola
CAPITOLA—A new branch of Outdoor Supply Hardware (OSH) is slated for a Jan. 6 opening in the former Orchard Supply Hardware store on 41st...
Aptos takes down Watsonville in battle of the ‘Black and Blue...
At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...






















