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Watsonville
February 2, 2026

Keeping it rolling: Tips from the pros to keep your car on the road

WATSONVILLE—The U.S. is a country built on the backbone of its roadway system – a vast network of lanes, roads and freeways that connect...

Pajaro Valley Chamber of Commerce & Agriculture

PV Chamber Directory

Wargin Wines moving production from Watsonville to Gilroy

After nine years, Wargin Wines will be moving its production and tasting room out of Watsonville—at least for the time being. The winery, which was...

Pajaro Valley Public Cemetery District running out of space

Pajaro Valley cemetery
WATSONVILLE—Major work is underway at the Valley Public Cemetery to make way for hundreds of garden crypts. The move is part of the Pajaro Valley...

Organic produce sales up 9%, tops $2B for the quarter

Total organic fresh produce sales for the first quarter of 2021 saw a continuation of last year’s growth, increasing by 9.3% from the same...

Event-based businesses struggle to stay afloat

Event-based businesses
WATSONVILLE—The Covid-19 pandemic has hit businesses hard, from the largest of companies to the smallest mom-and-pop shops. Rules continue to change as cases flatten...

Local trainers offer fresh approach to health and fitness

It has been 13 years since Jaimi Jansen opened the first location of Santa Cruz Core, an integrated wellness center in downtown Santa Cruz.  At...

Santa Cruz REI opens doors Friday

REI Santa Cruz
SANTA CRUZ—With a short welcoming greeting to a small crowd gathered outside Santa Cruz’s new REI store Wednesday evening, manager John Davis opened the...

Two cannabis dispensaries seek Watsonville Planning Commission’s OK

Watsonville
WATSONVILLE—The Watsonville Planning Commission will review plans for two proposed cannabis dispensaries at its July 13 meeting. Bryce Berryessa of Berryessa Holdings, LLC, and Jason...

PALMA SCHOOL | OPEN HOUSE | Sunday, November 5, 12-2

This Sunday Palma School will be hosting an Open House at 919 Iverson Street, Salinas. Palma is a private, college-preparatory Catholic school for boys grades 7 through 12.
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Aptos takes down Watsonville in battle of the ‘Black and Blue...

At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...