City readies for renewed negotiations with PV Arts for Porter Building
WATSONVILLE—The city of Watsonville is expected to resume negotiations with the Pajaro Valley Arts (PVA) Council for the sale of the Porter Building after...
County still weeks away from opening restaurants for dine-in service
SANTA CRUZ COUNTY—Though some rural counties are allowing restaurants to open for dine-in service, Santa Cruz County officials are still several days away from...
East Lake Village hosts annual car show benefit
The sound of engines roared across East Lake Village’s parking lot Sunday morning as classic cars and trucks arrived in droves.
Photo: National 9 Motel in downtown razed
A crew from Randazzo Enterprises use an excavator to demolish the National 9 Motel in downtown Watsonville Wednesday to make way for a four-story,...
Drinking in the shopping season
As holiday shopping season ramps up, the employees at Elyxir Distributing have the solution for the beer lovers in the family.
Regional Women’s Business Center launches in Watsonville
WATSONVILLE—California Congressman Jimmy Panetta (D-Carmel Valley) has announced the launch of a new business center in Watsonville for women entrepreneurs.
El Pájaro Women’s Business Center...
Food service industry faces unprecedented labor shortage
Two weeks ago, Amelia Loftus, owner of Hidden Fortress Coffee Roasting, was on the brink of closing her cafe in Watsonville just shy of...
Try This | Sept. 27, 2019
"Try This" is a weekly column that celebrates local businesses — especially eateries, watering holes, coffee shops and the like.
Johanna Miller
Food: Ambrosia India Bistro
Even though it’s...
Watsonville business owner harnesses the power of social media
When the pandemic first hit, many retail stores across the globe were forced to shut down their brick-and-mortar locations and transitioned to online shopping,...
Applied Motion Products moving to Morgan Hill
By Erik Chalhoub, Special to the Pajaronian
MORGAN HILL—Citing a need for more space and to be closer to its Silicon Valley customers as its...
Aptos takes down Watsonville in battle of the ‘Black and Blue...
At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...
