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February 2, 2026

A taste of the Pajaro Valley | Brew Tour

The Pajaro Valley is best known for its agriculture but its craft brew scene is also starting to demand some attention. This short but...

A cafe come true

Twin sisters Jennifer DeVault and Erika Conrad made their dreams a reality earlier this year when they bought Cafe Ella from founder and previous owner Ella King.

Healthy grapes, less regulations spell good news for local wineries

wineries pajaro valley
After a year of ups and downs, things are looking good for wineries in the Pajaro Valley. That is according to two long-standing wineries,...

Entrepreneur takes gamble on new career

The Hiccuping Dragon is a small hot dog stand nestled in Rio Del Mar Esplanade. With a beachside real estate, ocean views and a steady crowd of hungry beachgoers, Hammond couldn’t have picked a better spot for his four-month-old stand.

Santa Cruz METRO driver shares his ‘love’ for the job

Santa Cruz METRO
WATSONVILLE—In November Uriel Mendoza of Watsonville will mark 21 years of being a bus driver for Santa Cruz METRO. When asked what he liked about...

Photos: Staff of Life’s Watsonville location now open

Staff or life watsonville
Staff of Life natural food store opened its second location Tuesday, a little more than two years after announcing it would make the move...

Moss Landing mushroom business expands to Santa Cruz

SANTA CRUZ—Far West Fungi mushroom farm of Moss Landing is branching out. They recently opened their first-ever store in downtown Santa Cruz.  In the works...

Store hands out 8,200 pounds of chicken to Second Harvest

second harvest food bank staff of life smart chicken
WATSONVILLE—Second Harvest Food Bank’s efforts to aid Pajaro flood victims received a boost Wednesday when Staff of Life Natural Foods and Smart Chicken donated...

Santa Cruz Cider Co. has first soft opening

Hangar Way in Watsonville was already booming with activity by noon this Fourth of July, as Santa Cruz Cider Company held the first soft opening of its new tasting room.

Local paint company restores iconic Pajaro Valley buildings

watsonville house
They’ve painted over 1,000 houses in Watsonville. Now the Hernandez father and sons company are on a roll, tackling a massive paint job for...
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Aptos takes down Watsonville in battle of the ‘Black and Blue...

At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...