New eateries settle into Aptos Village
APTOS—A group of business owners from the new Aptos Village complex gathered for a meeting in early March to discuss possible events and projects...
Santa Cruz Veterans Alliance readies to open Watsonville dispensary
APTOS—A long line of U.S. military veterans was outside an Aptos cannabis dispensary Monday, waiting their turn for a free monthly package of marijuana.
Called...
Local trainers offer fresh approach to health and fitness
It has been 13 years since Jaimi Jansen opened the first location of Santa Cruz Core, an integrated wellness center in downtown Santa Cruz.
At...
Queen’s Shoes celebrates 15 years
In 2007 local fashion designer Sindy Hernandez opened Queen’s Shoes & More, a small boutique featuring a mix of her own and other designers’...
Community voices support for PV Arts Porter Building pitch
WATSONVILLE—More than two dozen community members at Tuesday night’s Watsonville City Council meeting showed resounding support for the Pajaro Valley Arts Council’s planned rebuild...
Watsonville Staff of Life set to open March 30
WATSONVILLE—Staff of Life grocery store has for a half-century been a backbone of healthy eating and living in Santa Cruz County, selling organic food...
Photo: Busy weekend for Boardwalk as rides reopen
Limited rides at the Santa Cruz Beach Boardwalk reopened April 1 following state public health guidelines. Boardwalk rides have been closed since March 2020...
Christmas tree sellers optimistic despite national shortage
In the weeks leading up to Christmas, tree farms across the nation are thrust into the spotlight and sellers start their busiest time of...
Fat Boy Burgers opens
Fat Boy Burgers and Grill recently opened its doors at 1467 Freedom Blvd. and was swarmed with hundreds of customers looking to dine on its tasty offerings, which include burgers, crinkle-cut fries and milkshakes.
Watsonville native plans to transform Corralitos restaurant
WATSONVILLE—Jesus Montejano is eager to put his skills to use for the community he calls home.
After recently graduating with honors from Cabrillo College’s business...
Aptos takes down Watsonville in battle of the ‘Black and Blue...
At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...

















