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Watsonville
February 1, 2026

A new start in Aptos for Freedom Tattoo

Grand opening event planned for March.

Fish Lady swims to Capitola location

The new location at 700A Bay Avenue is adjacent to the Capitola Produce Market and near Gayle’s Bakery & Rosticceria.

Fat Boy Burgers opens 

Fat Boy Burgers and Grill recently opened its doors at 1467 Freedom Blvd. and was swarmed with hundreds of customers looking to dine on its tasty offerings, which include burgers, crinkle-cut fries and milkshakes.

Mr. Z’s Crepes & Teas opens at The Hangar

WATSONVILLE—Rocky Patel said he was largely inspired to open his new restaurant, Mr. Z’s Crepes & Teas, by his two children. “They are boba tea...

Cooper family buys two dealerships

WATSONVILLE—The family that owns Chevrolet Watsonville has purchased two new neighboring dealerships, giving it the lion’s share of the sales on Auto Center Drive. The...

Watsonville Staff of Life set to open March 30

Watsonville staff of life
WATSONVILLE—Staff of Life grocery store has for a half-century been a backbone of healthy eating and living in Santa Cruz County, selling organic food...

New hardware store coming to Capitola

CAPITOLA—A new branch of Outdoor Supply Hardware (OSH) is slated for a Jan. 6 opening in the former Orchard Supply Hardware store on 41st...

El Pájaro CDC’s Regional Women’s Business Center officially opens

WATSONVILLE—More than 100 people convened on Zoom on June 18 for the grand opening of a new center dedicated to women in business. The El...

Miches and Ceviches grows from humble, online beginnings

Miches and Ceviches Watsonville
WATSONVILLE—A little more than a year ago, Perla Pineda said she had a thought in the back of her mind that would not let...

Giant local beer distributor has small beginnings

George Couch was an ambitious 25-year-old when he came to Watsonville in 1973 and negotiated a deal to purchase a small Anheuser-Busch distributorship. It...
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Aptos takes down Watsonville in battle of the ‘Black and Blue...

At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...