Business

A new ice cream shop has opened in Watsonville that offers a high-end brand of ice cream popular in Mexico.

WATSONVILLE—Hidden Fortress Coffee Roasting has opened a new branch in the Cabrillo College Watsonville Center at 318 Union St.  They started roasting coffee in 2012...

WATSONVILLE—Watsonville Community Hospital has a new chief executive officer.  Steven Salyer, who has 14 years of leadership experience in hospitals throughout the U.S., started the...

Owner works from Watsonville’s El Pajaro CDC For Kim Tush, the best part of her job is being able to work on her feet. Just a...

More than 50 years ago, clockmaker and shop owner Allison Rider discovered a new hobby: making chocolate candies for his friends, family and employees. Rider,...

With the pandemic outbreak, most of us heard this warning many times: Stay at home. But that could have been softened a little bit...

SANTA CRUZ—REI, an outdoor retail business with 168 stores in 39 states, plans to open a location in Santa Cruz, the company announced on...

WATSONVILLE—Work continues on Laundry Day, the new Laundromat on the corner of Brennan Street and East Lake Avenue.  Situated in the former Union Bank (and...

Winemaker Alex Prikazsky says it had always been a dream of her father, Bob Prikazsky, to open a winery someday. “My folks would go tasting...

The Bagelry, situated in three locations in Santa Cruz County, has been a pillar in the restaurant world for the past 40 years. First established in 1977 on Seabright Avenue at Soquel Avenue, the sit-down/take-out eatery has continued to grow, not only wi