California Pajarosa navigates a changing industry
Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year.
Already dealing...
K&D Landscaping earns top honors
K&D Landscaping Inc. of Watsonville took home a number of awards at the annual California Landscape Contractors Association Convention in San Diego on Nov. 12.
Capitola Olive Garden aims for Dec. 17 opening
Final touches are underway at the Olive Garden Italian Kitchen restaurant, the first such location for the chain business in Santa Cruz County.
Brothers slice into downtown: Plans for pizzeria in historic downtown building
Two Watsonville brothers — one a trained chef and the other a community organizer — plan to reopen a shuttered downtown restaurant to serve New York-style pizza and mugs of craft beer.
West Marine sold to equity fund
A New York-based equity fund will acquire West Marine, the company announced recently.
‘McLaren’ of racing bikes manufacturing in Pajaro
PAJARO—In a factory centered in a rural stretch of Pajaro, a small team of workers and engineers was busy one Tuesday afternoon hand-building a...
Cilantro’s gives back to community
WATSONVILLE—Cilantro’s Parrilla Y Cantina recently celebrated its 30th anniversary, and the Mexican restaurant is not slowing down even with shelter-in-place orders in effect.
The business...
East Lake Village’s Shop Small event welcomes the holidays
The folks at East Lake Village Shopping Center kicked off the holiday season with their Shop Small Saturday event, where businesses there welcomed the...
New ice cream shop to open in Aptos
APTOS—Sometime in the summer, Mid-County will have a new ice cream shop, a walk-up establishment near the heart of Aptos Village.
Bruster’s Real Ice Cream—headquartered...
Stay loyal, stay local: Gift ideas from around the Pajaro Valley
Looking for places to shop for loved ones this holiday season? You don’t have to rely on Amazon or other large retailers—instead, look into...
Aptos takes down Watsonville in battle of the ‘Black and Blue...
At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...
