Hampton Inn set to open in March
WATSONVILLE — The new Hampton Inn & Suites on Lee Road is slated for an early March opening.
Owner Juggy Tut said he is excited...
Local personal trainer launches new business
WATSONVILLE—Opening a new business during a global pandemic might at first seem like a risky move. But for Christian Diaz, it was also an...
California Pajarosa navigates a changing industry
Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year.
Already dealing...
Hansen downtown apartment complex moves forward
WATSONVILLE—The Watsonville Planning Commission at its first meeting of the year Monday recommended the City Council move forward with a mixed-use apartment complex in...
Downtown apartment complex seeks Planning Commission approval
WATSONVILLE—The Watsonville Planning Commission at its Monday meeting will look over plans for a proposed mixed-use apartment complex in downtown.
A project from local developers...
Iconic Santa Cruz florist expands into East Lake Village
WATSONVILLE—On Dec. 1, the East Lake Shopping Center in Watsonville welcomed its newest addition. Ferrari Florist, located at 928 East Lake Ave., is now...
Miches and Ceviches grows from humble, online beginnings
WATSONVILLE—A little more than a year ago, Perla Pineda said she had a thought in the back of her mind that would not let...
Watsonville cracks down on food trucks as officials weigh changes to rules
WATSONVILLE—The City of Watsonville is cracking down on unpermitted food trucks and weighing whether to rework its rules regarding the mobile food vendors in...
Five Star Catering offering holiday gift boxes
WATSONVILLE—Watsonville’s Five Star Catering is currently offering a curated gift box for the holidays.
The Holiday Local’s Box supports eight Santa Cruz County businesses...
Owners of La Perla in Watsonville living their ‘American dream’
WATSONVILLE—It has been three decades since Gabino Torres and Anna Martinez opened a small Mexican seafood restaurant on Main Street, a business they launched...
Aptos takes down Watsonville in battle of the ‘Black and Blue...
At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...
