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Watsonville
February 2, 2026

Rancho Del Mar center continues to fill with shops

With final detail touches underway in the major overhaul of the Rancho Del Mar Shopping Center, several businesses are now open and others are on deck.

The Hideout on the rebound

The hideout aptos
APTOS—Siding construction is underway on The Hideout restaurant that was largely destroyed by fire in May 2019. Workers from Costa Bella Builders are behind the...

Christmas tree sellers optimistic despite national shortage

In the weeks leading up to Christmas, tree farms across the nation are thrust into the spotlight and sellers start their busiest time of...

Local personal trainer launches new business

WATSONVILLE—Opening a new business during a global pandemic might at first seem like a risky move. But for Christian Diaz, it was also an...

In the family for six decades

Hilltop Mini Mart, 1007 Salinas Road, has remained family-owned since 1956.

Business growing for Creme de Canna

Creme de Canna specializes in the high-tech extraction of cannabinoid (CBD) oils — each of which have their own benefits — that can be incorporated into a variety of products for a wide range of needs.

Iconic Santa Cruz florist expands into East Lake Village

Ferrari Florist Brian Marilyn Piazza
WATSONVILLE—On Dec. 1, the East Lake Shopping Center in Watsonville welcomed its newest addition. Ferrari Florist, located at 928 East Lake Ave., is now...

Craft Bakeshop + Eatery plans soft opening this weekend

Craft Bakeshop + Eatery watsonville
WATSONVILLE—When the home of the former Second Street Cafe in Watsonville became available last year, business partners Lacey Dent and Greg Bobeda saw an...

Bruce W. Woolpert Algebra Academy makes first full return since pandemic

Michael Rozen said Aug. 1 he would rather be playing sports with his friends than attending the weeklong Bruce W. Woolpert Algebra Academy offered...

EcoFarm bus tour rolling through Pajaro Valley

WATSONVILLE—Three organic Pajaro Valley farms will be featured in the 2020 EcoFarm Conference bus tour Wednesday—and a handful of seats are still available. Participants...
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Aptos takes down Watsonville in battle of the ‘Black and Blue...

At one time in the teams’ long history, Aptos and Watsonville were nemesis on the gridiron as members of the Santa Cruz Coast Athletic...